SPONSOR ADVOCACY

Data-driven clarity for smarter sponsorship decisions.

At Silent Tiger, we don’t rely on guesswork when guiding brands toward the right events. Our proprietary Audience Compatibility + Multi-Radar Comparison™ tool analyses how closely a brand’s target audience aligns with the real spectator profile across multiple events.

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Using a structured 12-attribute model spanning demographics, lifestyle alignment, purchase intent, cultural fit and more, we generate clear compatibility scores and visual radar charts that reveal where the strongest opportunities lie.

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This empowers brands with objective, evidence-based insights, helping them compare events side-by-side, understand audience fit at a glance, and confidently invest in partnerships that deliver the highest commercial impact. As part of our Sponsor Advocate service, this tool ensures every recommendation we make is backed by data, not assumptions, so brands can maximise ROI and select events where their message will resonate the most.

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WHAT IS AUDIENCE COMPATIBILITY?

Audience Compatibility measures how closely a brand’s target customer profile aligns with an event’s actual spectator audience. Rather than relying on headline attendance figures or generic demographic claims, Silent Tiger uses a structured, evidence-based framework to determine whether an event genuinely reaches the right people for a brand.

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HOW SILENT TIGER DOES IT

Silent Tiger’s proprietary Audience Compatibility + Multi-Radar Comparison™ tool compares brands and events across 12 weighted audience attributes, including:
 

• Demographics (age, gender)

• Income & spending power

• Geographic relevance

• Lifestyle and cultural alignment

• Interest and passion fit

• Purchase intent

• Digital behaviour

• On-site context suitability

• Competitive environment
   

Each attribute is scored on a consistent scale and weighted based on its commercial importance. The result is a clear compatibility score out of 100, supported by visual radar charts that make audience alignment easy to understand at a glance.

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MULTI-RADAR COMPARISON: WHY IT MATTERS

Most sponsorship decisions are made in isolation. Silent Tiger’s approach allows brands to compare one brand against multiple events side-by-side, using the same objective criteria.

The multi-radar view highlights:

• Where one event clearly outperforms another for a specific brand

• Which attributes drive the strongest alignment

• Where potential gaps or risks exist

• How different events position a brand within similar audiences

This enables brands to move beyond “which event is bigger” to which event is right.

 

WHAT YOU'LL RECEIVE

As part of Silent Tiger’s Sponsor Advocate service, you'll receive:

• A total Audience Compatibility Score for each event

• A clear fit classification (Excellent / Strong / Moderate / Weak)

• Visual radar charts comparing brand and event profiles

• Plain-English interpretation of the results

• Strategic guidance on how to activate effectively if a partnership proceeds

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WHY WE USE THIS MODEL

Silent Tiger exists to protect brand investment.

By grounding recommendations in data and structured comparison, we ensure sponsorship decisions are made with confidence, clarity, and commercial intent. This tool allows us to:
 

• Remove guesswork from sponsorship selection

• Identify the highest-value audience environments

• Reduce misaligned partnerships

• Increase the likelihood of strong ROI and long-term renewals

 

You can rest comfortably in the confidence that your sponsorship investment is reaching the right audience, in the right environment, for the right reasons. Silent Tiger ensures every recommendation is deliberate, defensible, and designed to deliver results.