WORK WITH HYPER EXPERTS

Don’t argue with donkeys.

Silent Tiger is a specialist event sponsorship sales and sponsor advocacy business founded by Matt Rice and Trent Dyball.

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Inspired by the Silent Tiger fable, our philosophy is simple: don’t waste time, energy or resources fighting the wrong battles. Focus on the right opportunities, make informed decisions and act with purpose.

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That principle sits at the heart of everything we do.

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We help event owners build stronger commercial programs, secure valuable brand partnerships and grow sustainable sponsorship revenue. We also represent brands as their Sponsor Advocate, helping them identify the right events, negotiate stronger agreements and maximise the commercial return from their sponsorship investments.

 

We help brands and event owners cut through the noise, replace guesswork with data, and build partnerships that deliver measurable commercial outcomes. Instead of chasing every logo or every inquiry, we focus on strategic fit, clean structures and calm, confident negotiation.

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For brands and agencies, Silent Tiger acts as your Sponsor Advocate. We:

• Assess event opportunities with data, not hype

• Use tools like our proprietary Audience Compatibility + Multi-Radar Comparison™ to analyse audience fit across multiple events

• Pressure-test proposals, negotiate fair value and protect your budget

• Ensure every partnership is designed to deliver ROI, not just “visibility”

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For event owners and promoters, we operate as your outsourced commercial engine. We:

• Design marketable sponsorship and trade packages

• Lead the sponsorship sales process from prospecting to close

• Align deliverables, reporting and activation with sponsor expectations

• Help grow sustainable commercial revenue without distracting your core operations

 

Silent Tiger brings structured thinking, data-driven insight and real-world sponsorship experience – so both sides of the table get clarity, confidence and results.

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If you’re a marketing leader, sponsorship manager, brand owner or event organiser who’s serious about making sponsorship work harder, Silent Tiger helps you move like the tiger: quiet, precise and undeniably effective.